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Lightning Box Games content live with William Hill

24 Apr 2017

(PRESS RELEASE) -- Specialist slot designer Lightning Box Games has made its U.K. retail debut after one of its games went live in an exclusive deal with William Hill.

A tailored version of the supplier's popular online game Silver Lion is now available to play across Hills' 2,300-plus network of Licensed Betting Offices (LBOs).

Silver Lion Deluxe is a five-reel, 10-payline slot that takes players on safari across the sweeping plains of the African Savannah in search of the mythical Silver Lion.

Along the way, they encounter zebras, hippos, meerkats and spear-rattling tribesmen, with an appearance of the Silver Lion in the undergrowth leading to engagement in bonus rounds and huge wins.

The Deluxe edition now includes a new Bonus Respin feature designed to cater for the difference in player taste in land-based environments.

The game is now available on an exclusive basis to players in William Hill's shops.

Peter Causley, Lightning Box Games' managing director and co-founder, said, "We have been talking with Andrew for a few years about doing something omni-channel with Hills, and we're delighted to have finally partnered with one of the industry's leading bookmakers to make our U.K. retail debut.

"Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator's LBOs, and we're sure they will enjoy playing the game as much as we did making it."

Andrew Sackey, Director of Product and Content at William Hill, said, "Omni-channel content that performs strongly in both Retail and Online is a key focus, and Lightning Box Games has been performing in both areas in multiple countries with its Freespins based content, so we are really happy to get the games exclusive in the U.K."

Most recently, the Sydney-based supplier sealed a deal with LeoVegas for Silver Lion to launch exclusively on the operator's online website and is soon to be available at William Hill Casino.
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