LeoVegas Group launches BetUK

(PRESS RELEASE) -- The LeoVegas Group is strengthening its offering in the U.K. with the launch of BetUK as a new sports betting brand.

"Since its start LeoVegas has adhered to a successful, global brand strategy. In larger markets this can be complemented with a local multi-brand strategy. The U.K. market is very large and mature, which creates scope to work with more brands that attract different types of customers. We are now taking the next step and launching a brand that has sports betting as its primary focus. BetUK is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth," comments Gustaf Hagman, Group CEO.

BetUK will be the LeoVegas Group's first brand with sports betting as the primary focus. Part of this launch will include sponsorship of the football club Swansea City A.F.C., for which BetUK is the official jersey sponsor.