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LeoVegas announces the relaunch of expekt in Denmark

17 May 2023

(PRESS RELEASE) -- LeoVegas Group announced the relaunch of expekt—the renowned sports betting brand— in Denmark, marking a significant step in the group’s expansion strategy.

Following a successful relaunch in the Swedish market in 2021, where expekt quickly became one of the leading sports betting brands, the move to Denmark aims to further enhance LeoVegas Group’s presence and grow in sports betting.

Having earned its reputation as one of the oldest sports betting brands in the Nordics, expekt was relaunched as nya expekt (the “new expekt”) in Sweden, and its resurgence propelled it to the top ranks of sports betting operators. Now, after a 10-year absence, is poised to captivate Danish customers once again, offering a modern smartphone app, competitive odds, and the greatest igaming experience.

The entry of nye expekt into the Danish market is in line with the Group’s efforts to expand its brand presence in new markets and underscores the commitment to sports betting. Recently, LeoVegas Group has also formed strategic partnerships with renowned football clubs Manchester City F.C and FC Internazionale Milano, further demonstrating its dedication to sports.

Stay tuned for more updates on the launch of nye expekt in Denmark as LeoVegas Group continues to create the greatest igaming experience to customers.
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