Lauranne Urban joins Gamblers Connect contributors program as 10thcContributor

(PRESS RELEASE) -- Gamblers Connect, the independent B2B iGaming media platform, has confirmed Lauranne Urban, Chief Marketing Officer of SiGMA Group, as the tenth influential leader to join its 2026 Contributors Program.

The program reveals one senior industry voice per month across the calendar year, and each contributor publishes under the Gamblers Connect Contributor Editorial Code. Contributors are hand-picked by Gamblers Connect. For transparency, Gamblers Connect has a media collaboration with SiGMA Play, part of SiGMA Group, announced in August, and is a finalist for Best iGaming Media 2026 at the SiGMA World Awards. The Contributors Program is separate from both.

Urban leads marketing across SiGMA Group, which runs eight summits a year on four continents, and oversees a creative department of around 100 people. She joined SiGMA more than five years ago through a language internship program and worked her way up to CMO.

Under the Contributors Program, Urban will publish on integrated marketing at scale, global marketing leadership, and AI and data, including the gap between companies that talk about data and the few that know how to use it. Her starting point is that in B2B iGaming, an event is no longer a standalone activation but one stage in a marketing journey that begins well before the show and continues after it.

Her first contribution will appear on her contributor profile and in the Contributors section, with the final two contributors of 2026 revealed in November and December.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “Lauranne runs marketing for eight summits a year with a creative team of around a hundred people, and she came up through the company rather than arriving at the top. That matters. What she brings is the operating side of marketing: how you keep that many people on one brand, and how data actually gets used rather than just collected. Through the Contributors Program she will share practical insight on integrated marketing, global leadership, and AI and data, written by someone who does this work every week.”