LAPT expanded into North America
As a result of increased interest from cities all over North and South America, Vega has agreed to expand the Tour's reach to include cities in the United States and Canada.
The plan for the inaugural season remains the same. The Company is currently negotiating with venues in several Latin American countries, including Puerto Rico, Panama, Colombia, Ecuador, Peru, Venezuela, Dominican Republic, and Costa Rica. New potential Tour stops include venues in the United States and Canada, with a season ending Tournament of Champions to crown the champion of the "Poker Tour of the Americas."
In addition to promoting the PTA, Vega will be the Executive Producer of the video programming and plans to air the tournaments throughout North and South America. Since Vega will own the programming, the Company is currently negotiating for airtime with cable providers that would in turn, allow the Company to sell its own advertising for the programs.
The tournaments will be structured as invitational events with players from all over the world able to win seats via online and live local satellite tournaments.
Michael Herron, CEO of Vega stated, "The response we have received from all over North and South America has been incredible. We contemplated launching a second Tour for North America, but decided to combine the two and make the PTA one of the largest poker tours in the world. Another factor in our decision was Poker Stars launching its own Latin American Poker Tour. We felt that if we continued with our own LAPT, it could be confusing to everyone involved. Also, by expanding the Tour's reach, we will be able to capitalize on our contacts in the United States and Canada and build a very strong tour that will attract players from all over the world. We've all seen the success that other tours like the World Poker Tour and European Poker Tour have enjoyed and we feel that we can produce a first class tournament. Unlike a lot of poker programming you see on television, we are not attempting to sell the rights to a programmer, we will own the programming and will contract for the necessary time slots to air the one-hour shows. This will allow the Company to profit from the advertising, sponsorships, replays of the programming, and the tournament itself."
