Ladbrokes launches new affiliate site

(PRESS RELEASE) -- Ladbrokes Partners, the affiliate programme for the popular sports betting and online gaming brand Ladbrokes, unveiled today a completely redesigned website for its current and prospective business partners.

The fresh new look combines a responsive design which adapts to a particular visitor’s device and screen size, with an intuitive interface that streamlines a user’s experience.

The homepage is cleaner, brighter and reminiscent of Ladbrokes’ new ‘This is the Ladbrokes Life’ campaign. Available market and product pages are clearly laid out and highlight the unique selling points of each, while new pages have been added for promotional information and affiliate news.

To ensure the site is in line with Ladbrokes’ recent shift to regulated markets, the website has been made available in English, German and Swedish, with French and Dutch to be rolled out in the near future.

According to Ladbrokes Digital CMO, Selmi Chakim, “This new site puts our business partners at the forefront. One of our key goals was to create a responsive site in light of the increasing number of mobile and tablet visitors. The site also makes it easier than ever to find the markets and products of interest to our affiliates.”