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Ladbrokes Bingo relaunches with multimillion-pound promotions

13 Nov 2014

LONDON -- (PRESS RELEASE) -- Ladbrokes Plc, a leader in the global betting and gambling market, has today unveiled a series of life-changing promotions to celebrate the relaunch of Ladbrokes Bingo.

Following extensive customer research, Ladbrokes worked closely with Playtech, the world’s leading multi-channel gaming software and services provider, to redesign and configure every element of the website to meet players’ demands.

Ladbrokes Bingo players now have access to the largest regulated bingo product on the market with more than 70,000 players and up to 20,000 concurrent users.

Customers will now also be able to play for a guaranteed £3 million worth of prizes in November and December, as part of the most exciting bingo relaunch in the market. One lucky winner will also take home a new SEAT Ibiza SE.

Josefine Fox, Head of Ladbrokes Bingo, said: “Every element of Ladbrokes Bingo has been improved. We are now able to offer our players a state-of-the-art bingo experience that we believe will mark us out as the best in the business. Customers told us that navigation and ease-of-use, along with player engagement and promotions, were the biggest drivers of activity. We think we’ve ticked all those boxes and hope our players are as pleased with the results as we are.”

Dan Phillips, COO, Playtech Bingo, said: “The Ladbrokes project has been great to work on. We listen to players’ and licensees’ needs on a daily basis to help maintain our position as the world’s leading bingo network in an industry that moves rapidly.”
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