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Kindred Group extends its support of grassroot sports in France

16 Feb 2023

(PRESS RELEASE) -- Kindred Group’s Unibet Sports & Racebook extends its commitment to grassroot sports in France. #AuCoeurDuFootball becomes #AuCoeurDu Sport. The program, which means ‘Sports at Heart’ will provide 400 amateur football and basketball clubs with sports kit and equipment during 2023, saving each club on average EUR 2,500.

“Being at the heart of local communities, Kindred is a firm believer that grassroots sports play a huge role in society,” said Adrien Julian, Head of Corporate Affairs France, Kindred Group. “Given the lasting effects of the pandemic which hit amateur clubs the hardest, it only makes sense to strengthen our commitment and extend our support beyond football. Unibet is proud to continue to equip thousands of athletes, men and women, throughout France. And as part of Kindred’s wider Journey Towards Zero approach, all shirts will carry responsible gambling messages.”

Kindred Group plc began supporting French amateur football with its partner Act for Sport in 2019. So far, the program has enabled Unibet to equip over 780 local French football clubs during the four-year period. At a time when funding for amateur sport has been particularly hard hit, Unibet strengthens its commitment by extending #AuCoeurDuFootball into basketball, #AuCoeurDuSport, thereby confirming its dedication to make sport accessible to all. Close to 12,500 kits will be provided, 890 volunteers equipped at 100 sponsored basketball clubs, and 300 football clubs (men's and women's teams, senior).

"To date, between shirts, equipment and materials, we estimate that we have saved around EUR 3,500,” said Laurent Latour, Secretary of FC Chancelade Marsac. “This is clearly a huge budget for our club and allows us to have a quality outfit from Adidas. In addition to the kits, #AuCoeurDuSport has helped to bring people together: a photo shoot was organized to take part in the Unibet Awards and meetings were organized with the other selected clubs in the operation.”

Both football and basketball clubs can register at until 28 February to try to benefit from the sponsorship program.
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