KeyStar Corp’s ZenSports Partners with US Integrity

(PRESS RELEASE) -- Today U.S. Integrity announced a comprehensive partnership with KeyStar Corp. and ZenSports, as they aim to launch in Tennessee.

ZenSports is a B2C sports betting solution with a suite of next-generation features, including a sportsbook as well as peer-to-peer sports betting options. They are planning to enter the U.S. market through Tennessee in early June, and hope to expand across the regulated U.S. market in years to come.

U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to ZenSports. U.S. Integrity conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“The integrity of the sports betting experience at ZenSports is a top priority” said Mark Thomas, CEO of KeyStar. “U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting wagering anomalies.”

“U.S. Integrity is proud to partner with ZenSports and assist as they grow their brand across the U.S. regulated sports wagering market,” said Matthew Holt, U.S. Integrity’s CEO & co-founder. He continued, “U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at ZenSports as they launch a new form of sports betting in the state of Tennessee. This partnership will help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”