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Kambi and LeoVegas extend global sportsbook partnership

19 Jun 2023

(PRESS RELEASE) -- Today, sports betting partner Kambi Group plc announced a multi-year extension to its online sportsbook partnership with online gaming operator LeoVegas Group.

Under the terms of the agreement, Kambi will continue to provide LeoVegas Group with its sportsbook technology and services, including its AI-powered trading and Bet Builder product.

The agreement is the second renewal to the partnership first signed in 2016 during which time LeoVegas Group has continued to expand its range of Kambi-powered sports betting brands to now include Bet UK and Expekt as well as LeoVegas.

“We are delighted to extend our sportsbook partnership with LeoVegas Group, a world-leading operator with a strong track record of success,” said Kristian Nylén, Chief Executive Officer and Co-founder of Kambi. “Renewing this partnership for a second time is further testament to the strength of Kambi’s cutting-edge technology and services as we continue to pioneer next generation betting entertainment for players across the globe.”

With sports betting identified as a strategic area of growth, LeoVegas Group has ambitious plans to launch its sportsbook under multiple brands in additional regulated markets during the year. In 2022, LeoVegas Group reported a 30% year-on-year increase in revenue from sports betting alone.

“Our recent successful launch of expekt in Denmark and the rapid growth of BetUK in the U.K. highlight our ambitious plans to expand internationally and increase our focus on sports betting and in Kambi we have a partner to enable us to do just that,” said Per Carlander, Director of Sports Strategy at LeoVegas Group. “At LeoVegas Group, we promise our customers the greatest igaming experience - and to deliver that within sports betting we need to stay innovative together with our partners. That's why we are very pleased to extend our partnership with Kambi.”
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