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JOI Gaming fined by Dutch regulator

1 Feb 2023

(PRESS RELEASE) -- The Dutch Gaming Authority has imposed a fine of €400,000 on JOI Gaming for violating the ban on targeting young adults.

The Ksa found that JOI Gaming LTD sent advertising messages for online games of chance on its website from 8 December 2021 to 7 March 2022. These advertising messages were addressed to JOI Gaming's customer base, including young adults.

That is not allowed. The law explicitly includes the protection of young adults, because they run a greater risk of gambling addiction. Enforcing the ban on advertising aimed at young adults is one of the Ksa's priorities.

René Jansen, chairman of the Ksa: 'As far as we are concerned, the legislator is crystal clear: no recruitment activities aimed at young adults. In December 2021, the Gaming Authority further underlined to licensed providers how the provisions on advertising and recruitment activities are intended. The gaming authority considers the fact that this provider nevertheless focused on young adults to be serious and culpable.'
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