ISWI Betting System Launched on Victor Chandler Site
WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that ISWI's SportXction(TM) play-by-play betting system was successfully launched yesterday on http://www.victorchandler.co.uk. The Company had previously announced that Global Interactive Gaming (GIG), its wholly-owned subsidiary, had signed agreements with Victor Chandler UK Limited ("Victor Chandler UK"), the UK based operating arm of the Victor Chandler Group and Victor Chandler International, the Gibraltar based operating arm of the Victor Chandler Group. The Victor Chandler Group is one of the world's leading independent betting and gaming companies with an annual turnover in excess of $1 billion.
Victor Chandler UK will immediately commence an extensive online marketing campaign utilizing its website, dedicated direct marketing and promotions to introduce the SportXction(TM) System to its customers. As part of its ongoing relationship, GIG will operate the SportXction(TM) system for Victor Chandler UK for all of its currently available sports of football, cricket, golf, tennis and rugby, plus planned new sports (darts, snooker and possible motor and horse racing) as they become available.
Joe Couglin, Product Development Manager at Victor Chandler, said, "We are very excited to bring the SportXction(TM) System to our customers as an enhancement of our online betting proposition. 'Betting in-running' is a rapidly growing segment and this product is innovative and will provide our customers with great new opportunities to bet. We will be rolling out an extensive marketing campaign to support the product launch over the coming weeks and months."
Barry Mindes, Chairman and CEO of ISWI, commented, "We are very pleased to announce this launch with Victor Chandler UK. Customers of Victor Chandler UK now have access to the most comprehensive in-run betting service available to the public, with over 100 different wagers available during the course of a live football match bet live. We believe this relationship represents a significant revenue opportunity and look forward to the additional launch to their vast international customer base scheduled in September."