ISW Launches Play-by-Play Wagering on Snooker Matches

4 Oct 2004

WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that its wholly owned subsidiary, Global Interactive Gaming Limited (GIG), successfully launched its play-by-play wagering service in conjunction with snooker during the start of the Snooker's Grand Prix, a tournament which takes place between October 2nd and 10th.

The Grand Prix, which takes place at the Guild Hall in Preston, England, is the opening tournament to the World Snooker Association's new season and will be televised by BBC Sport. In addition to snooker's established top stars, the event will have a strong international field.

Commenting on this most recent launch, Bernard Albanese, President of ISWI, said, "We are very pleased to announce the initiation of our new snooker service. For the first time, fans can bet on virtually every shot in a snooker game as it happens, a feat made possible by the speed and sophistication of SportXction(TM). Snooker is a very popular sport in England and is growing in appeal internationally. When we extend our coverage into additional sports, we are able to attract new players by virtue of their specific interest in these new markets."

SportXction(TM) is a patented, real-time, software system, which allows a player to make play-by-play wagers on a sporting event while the event is in progress. Wagering may be conducted while viewing a live or televised sporting event, or listening to it on the radio. The wagers offered are mostly oriented to short-term action, for example, is the penalty kick successful, is the next play a run or a pass, is the next pitch a ball or a strike, does the shooter make two foul shots, and many more. The wagers have odds associated with them, which relate to the probable outcome of the proposition being wagered upon, and the odds are adjusted in real time to balance the pool using proprietary artificial intelligence software to reflect player sentiment, as derived from the betting patterns. The system can be used with virtually any sport. For more information please visit http://www.isw.com.

ISW Launches Play-by-Play Wagering on Snooker Matches is republished from CasinoCityTimes.com.

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	ISW Launches Play-by-Play Wagering on Snooker Matches 4 Oct 2004 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that its wholly owned subsidiary, Global Interactive Gaming Limited (GIG), successfully launched its play-by-play wagering service in conjunction with snooker during the start of the Snooker's Grand Prix, a tournament which takes place between October 2nd and 10th. The Grand Prix, which takes place at the Guild Hall in Preston, England, is the opening tournament to the World Snooker Association's new season and will be televised by BBC Sport. In addition to snooker's established top stars, the event will have a strong international field. Commenting on this most recent launch, Bernard Albanese, President of ISWI, said, "We are very pleased to announce the initiation of our new snooker service. For the first time, fans can bet on virtually every shot in a snooker game as it happens, a feat made possible by the speed and sophistication of SportXction(TM). Snooker is a very popular sport in England and is growing in appeal internationally. When we extend our coverage into additional sports, we are able to attract new players by virtue of their specific interest in these new markets." SportXction(TM) is a patented, real-time, software system, which allows a player to make play-by-play wagers on a sporting event while the event is in progress. Wagering may be conducted while viewing a live or televised sporting event, or listening to it on the radio. The wagers offered are mostly oriented to short-term action, for example, is the penalty kick successful, is the next play a run or a pass, is the next pitch a ball or a strike, does the shooter make two foul shots, and many more. The wagers have odds associated with them, which relate to the probable outcome of the proposition being wagered upon, and the odds are adjusted in real time to balance the pool using proprietary artificial intelligence software to reflect player sentiment, as derived from the betting patterns. The system can be used with virtually any sport. For more information please visit http://www.isw.com. ISW Launches Play-by-Play Wagering on Snooker Matches is republished from CasinoCityTimes.com.