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Isle of Capri Casinos Selects the IGT System

20 Jan 2005

LAS VEGAS – (PRESS RELEASE) -- Isle of Capri Casinos, Inc. plans to deploy the IGT Advantage(TM) Casino System to replace legacy systems in six of its casinos over the next 12 months, including Isle of Capri casinos in Biloxi, Vicksburg and Lula, Miss., Black Hawk, Co., the company's Colorado Central Station Casino in Black Hawk, Co., and one other location that is currently under consideration.

A combined total of nearly 7,000 gaming machines will feature the NexGen(TM) Interactive Display supporting a full set of exciting, loyalty-building Bonusing(TM) tools. The Bonusing(TM) software and NexGen(TM) displays create a powerful marketing toolkit enabling Isle of Capri Casinos to build uniquely branded marketing programs.

Isle of Capri Casinos, Inc. has also agreed to purchase 2,700 IGT gaming machines for its properties.

"Our IsleOne(TM) Players Club is the foundation of our marketing efforts to attract and retain loyal players. The IGT Advantage(TM) Casino System's Bonusing(TM) modules give us the tools to build on that foundation and further differentiate our properties and product offerings," said Les McMackin, Isle of Capri's Corporate Senior Vice President of Marketing. "We have done an incredible job building our IsleOne(TM) Players Club into a world-class loyalty program. We now want to take our marketing efforts to the next level with IGT Systems as our technology partner."

"We are excited about Isle of Capri's decision to replace its legacy system with the IGT Advantage(TM) Casino System," said Richard Schneider, President of IGT Systems. "Their decision is confirmation of our successful product integration efforts that offer best-in-class gaming system technology focused on our customer's needs."

IGT Systems offers a full suite of gaming products and software designed to enable operators to attract and retain loyal customers, improve operations, and increase their bottom line. "Whether our customer's needs are for coinless technology, enhanced marketing, loyalty promotions, table games management, or accounting, IGT Systems has the solution," added Schneider.

 
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