Irish Rehab Lotteries Launch Online Bingo

OAKVILLE, Ontario – (PRESS RELEASE) -- Rehab Lotteries to launch in Ireland powered by New Media Lottery Services and Parlay Entertainment

Parlay Entertainment Inc. (TSX VENTURE:PEI)(PINK SHEETS:PRYNF), the world's leading supplier of Internet bingo solutions, is pleased to announce that it has completed a software license agreement with New Media Lottery Services, Inc. (NMLS) who will launch an online bingo game as an expansion of the Irish Rehab Lotteries' existing online lottery site.

John McGuire, Managing Director for Irish Rehab Lotteries has said of the launch, "It is undoubtedly the most serious attempt yet in this country to use the Internet to generate fundraising income for good causes.

"Internet usage is showing rapid growth in Ireland with 40 per cent of all Irish homes now having web access and of all Irish adults, some 38 per cent are now purchasing from home on the Internet," continued Dr. McGuire. "This medium is ideal for the distribution of new and fun lottery products, and we are confident that this channel will raise significant funds for our training, employment, health and social care services to people with disabilities and those who are socially disadvantaged."

"For many, many years land-based bingo has been tied to charitable causes," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. "We are very pleased to be working with NMLS and Rehab Lotteries to further their causes through an online channel. Bingo will provide an excellent community-based environment to the existing lottery games, and bingo players can be proud they are helping out such a good cause."