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InterCasino literally going to outer space

8 Mar 2010

(PRESS RELEASE) -- InterCasino, the world's first online casino is once again entering new frontiers, this time by giving players the chance to win one of the most extraordinary prizes in the history of online gaming. To mark the lift-off of the all-new InterCasino website and stylish new brand, launched under the strap-line "Welcome to the Extraordinary", players are to compete in the InterCasino Space Race - for a chance to be rocketed into a gambling odyssey, with a trip to suborbital space!

Adventure of a lifetime The Space Race promotion, running between 1st March and 30th May will give all players – old and new – the chance to get their hands on this incredible prize, with one lucky player winning a Space Adventures suborbital spaceflight. In this unprecedented sensory experience, rocket motors boost you beyond the normal limits of flight to regions above 100 kilometers - where space begins. As you reach your maximum altitude, the rocket engines shut down, and you experience up to five minutes of continuous weightlessness, all the while gazing at the vast darkness of space and the blue horizon of the earth below.

Alexandra Gal, VP Global Marketing for InterCasino commented: "This really is one of the most incredible prizes ever offered by a gaming brand. We are hugely excited about the launch of the all-new InterCasino website and our commitment to offer extraordinary experiences to our players – the first of which is this truly extraordinary prize. We look forward to welcoming players to the new site for their chance to participate in the birth of the space travel industry and inspire future generations of explorers."

Incredibly, players could win this once-in-a-lifetime prize simply by registering an InterCasino account! So no deposit will be necessary in order to enter the prize draw. And the trip to suborbital space isn't the only one-of-a-kind prize being offered by InterCasino in the Space Race promotion. The site is also giving players the chance to win a host of other extraordinary prizes and experiences, with a weekly prize draw offering exclusive rewards such as a five day trip for two to stay in the world's only seven star hotel in Dubai and VIP race days tickets to see the Dubai World Cup horse racing. A trip to Monaco is also up for grabs, with the chance to watch the grand prix from the luxury of a marina yacht, experiencing one of the most famous races in the world in style.

Players will be given various opportunities to collect 'stars' at InterCasino in the Space Race promotion, with points awarded for registering, depositing and then wagering on slots or casino games. Each star earned is an entry into the main prize draw to win the suborbital space flight.

New frontiers for InterCasino The Space Race promotion coincides with the launch of an all-new InterCasino website, which replaces the original site created back in 1996, and is part of a major re-launch project. As well as a transformed look and feel, the new InterCasino site will also offer improved functionality and features that include a simpler registration process and a new personalised casino lobby.

Supporting the launch is a fully integrated TV, Online and Print campaign. Ryan Henderson, Head of Online and Offline Acquisition comments, "This campaign puts InterCasino back on the map. We've focused on creating a truly engaging campaign, rather than the 'me-too' approach that the gaming sector so often suffers from. Our players love entertainment and we love entertaining them, expect a few laughs over the next few months culminating in one lucky winner heading off on the ultimate thrill ride!"

You can catch InterCasino's new space-themed TV advertising campaign on-screens in the UK now.

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