Interactive Systems WINPlay Ad Campaign Launched

2 May 2005

WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that the advertising campaign for WINPlay(TM) was launched this past weekend, coincident with the start of the West Indies -- South Africa international 5-day Test Cricket Match. WINPlay(TM) is the interactive television version of SportXction(TM) that was developed by ISWI subsidiary Global Interactive Gaming, Limited (GIG), for use by SkyBet on British Sky Broadcasting's digital satellite television platform in the UK and Ireland.

The initial marketing campaign will include multiple newspaper placements as well as banner ads on SkyBet's interactive TV site. Marketing plans call for continuing advertisements, etc., coinciding with future events during the upcoming sport's calendar. The Company will provide updates as additional components of the overall marketing and promotion campaign are implemented.

Interactive Systems WINPlay Ad Campaign Launched is republished from CasinoCityTimes.com.

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	Interactive Systems WINPlay Ad Campaign Launched 2 May 2005 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that the advertising campaign for WINPlay(TM) was launched this past weekend, coincident with the start of the West Indies -- South Africa international 5-day Test Cricket Match. WINPlay(TM) is the interactive television version of SportXction(TM) that was developed by ISWI subsidiary Global Interactive Gaming, Limited (GIG), for use by SkyBet on British Sky Broadcasting's digital satellite television platform in the UK and Ireland. The initial marketing campaign will include multiple newspaper placements as well as banner ads on SkyBet's interactive TV site. Marketing plans call for continuing advertisements, etc., coinciding with future events during the upcoming sport's calendar. The Company will provide updates as additional components of the overall marketing and promotion campaign are implemented. Interactive Systems WINPlay Ad Campaign Launched is republished from CasinoCityTimes.com.