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iGame eye test phenomenon goes viral

1 Jul 2015

(PRESS RELEASE) -- A novel eye test created by iGame has become a Facebook phenomenon, attracting a peak of up to 2,000 shares per minute on the social network.

iGame is renowned for its slots, video poker, table and casino games, but its quirky color test, which launched on June 12, sparked a sensational response from users keen to compare their vision with bats, as well as their friends.

The easy-to-share test, which challenges the viewer to decipher between blocks of different colors within time limits, has proved a hit thanks to its ease of use and compatibility with browsers and various platforms, including mobile.

Following the successful launch of the eye test, which has been translated into 24 languages and been used by more than 20 million people so far, iGame is now putting the finishing touches to a follow-up reaction speed test.

As the fastest casino website online, iGame's speed test will give users a chance to hone their skills when it launches in early July.

“Speed is key to us. Our customers are our most valuable asset and they appreciate when things are fast, so that is what we deliver,” iGame Chief Operating Officer Robin Larsson said.

“The eye and speed tests are not directly related to our core casino business, but we are always looking at new ways to entertain and engage our customers.

“We were absolutely stunned by the reaction to the launch of the eye test, and we are hoping that the speed reaction test also goes viral!”
 
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