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Highlight Games football virtual sports launching with Eurobet in Italy

5 Feb 2019

(PRESS RELEASE) -- The gaming specialist Highlight Games, a Cherry AB subsidiary, will launch with its groundbreaking virtual sports games Soccerbet in the Eurobet Italy Srl (“Eurobet”) retail estate in Italy before the end of February.

Highlight Games Soccerbet Single Match and League football products will be launched into Eurobet’s 720 retail venues across the whole of Italy. The games will also be made available in the online and mobile environments. The games are based on Highlight Games’ exclusively licensed football product, that features archive footage from the Serie A Italian football league, and are approved by the Italian supervisory authority Agenzia della Dogande e dei Monopoli.

Highlight Games CEO Tim Green commented, “Launching with Eurobet will be a fantastic milestone for Highlight Games. Eurobet’s customers will be able to bet on a multitude of virtual football markets whilst watching the real stars of the Italian game, past and present, play out the result in the actual iconic stadia and with real commentary. It is testament to the innovative nature of the game that Eurobet will make room in its Virtuals schedule by removing first generation graphical based virtual football games and adding Soccerbet.”

Carlo Di Maio, Eurobet Sportsbook Director, commented, “Launching the Highlight Games product is an exciting time for Eurobet and its customers. There is no other product like this in the Italian market and so we are pleased to be the first to offer this new generation of game to the Italian football loving public.”
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