Hero Gaming wins 2016 EGR Operator Award for Rising Star

(PRESS RELEASE) -- When Hero Gaming launched Casino Heroes in 2014, they took gamification of online casinos to the next level. Casino Heroes offers a truly incomparable online gaming experience which has inspired the entire iGaming industry.

In 2016, Hero Gaming has strengthened its position as the undisputed leader and innovator in gamification. They have continued to amaze players all around the world making Hero Gaming the obvious choice for the Rising Star award with the following 2016 highlights:

• Continued innovation in gamification: virtual currency and a new exciting Boss fight game launched
• Exceptional player value and retention rates: the launch of several new key gamification features resulting in industry leading retention rates and a projected player value of €600
• 360 degrees marketing: true integration of the adventure narrative in successful acquisition and retention campaigns
• Phenomenal growth: the ambition to deliver the most engaging and fun casino experience has paid off with 111% growth in revenue and 57% growth in monthly active unique players during 2016.

"Apart from being extremely happy and proud for this award, we see it as yet another proof of concept for our strategy of gamifying real money gambling," said Hero Gaming's CEO, Magnus Alebo.

As he pointed out, "The qualification period for this award actually ended August 2016 and since then we have taken additional leaps, not the least launching the world's first sports betting adventure, Betser.com, so we'll be back next year to fight for new awards."