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HBO launching $50,000 promotion on Facebook

13 Jan 2012

(PRESS RELEASE) -- To celebrate the premiere of the new original series, LUCK, HBO is launching the LUCK $50K CHALLENGE on Facebook. This innovative horseracing app offers Facebook users a chance to win $50,000 by submitting their picks for the winning horses in a series of six REAL thoroughbred horse races.

The Races

The six races – known collectively as THE HBO LUCK PICK SIX – will be run at Santa Anita Park (Los Angeles) and Gulfstream Park (Miami) on Saturday, January 28th. Post time for the first race of THE HBO LUCK PICK SIX is tentatively scheduled for 4pm EST.

The Challenge

The LUCK $50K CHALLENGE on Facebook was designed for everyone – from first-time betters to hard core handicappers – and is easy to enter. Go to today, “like” the page, and reserve your “betting ticket.”

Visitors to the HBO LUCK Facebook page can try their LUCK on three practice races to familiarize themselves with the Challenge. Official entries can be made starting on Monday, January 23rd at 6pm EST until one hour before the start of THE HBO LUCK PICK SIX at 3pm on Saturday, January 28th.

To Enter:

- Visit the LUCK $50K CHALLENGE app on starting on Monday, January 23rd

- Select one horse per race in each race of THE HBO LUCK PICK SIX

- Horses who place in the top 3 spots (Win, Place and Show) will earn points based on their odds and actual payouts at the track

- The bigger the underdog, the more points you will earn if the horse finishes in the top 3

THE HBO LUCK PICK SIX races will be broadcast LIVE on the HBO LUCK Facebook page on Saturday, January 28th at 4PM EST. Be sure to tune-in to the premiere of LUCK on Sunday, January 29th at 9pm only on HBO.
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