Harrods To Extend Reach of Online Casino through Kismet Powered-Launch
In the increasingly competitive online casino landscape, the Harrods Online Casino is well positioned by virtue of the strong reputation of the Harrods brand, Harrods' customer reach, and the strength of Kismet's highly flexible gambling software and operating services.
Kismet's software will give Harrods Online Casino the ability to offer highly targeted and personalized player promotions, as well as fully integrate the casino into Harrods online retail offering for the first time. The Kismet powered Harrods Online Casino incorporates a re-designed front-end to more closely reflect the Harrods in-store imagery. The company is confident that the Kismet powered casino will significantly extend the player experience and customer life-cycle in the months and years ahead.
A spokesman for Harrods Online Casino said: "The Kismet online casino software solution gives us one-to-one real-time marketing, multi-channel delivery, and real-time administration and monitoring capabilities that were unimaginable two years ago with our original online casino. As a result, we will be able to deliver player experience previously unseen in the online casino industry.
For example, through Kismet's technology, Harrods will be able to target specific games and promotions – as well as advice – in real-time to players according to their age, sex, demographic or playing ability. Likewise, Kismet's back-end facility will – in the near future - allow Harrods to let winnings, rewards points or funds deposited in a player's online casino account to be spent in its online store.
Manu Gambhir, CEO of Kismet International NV: "The selection of Kismet by Harrods is a full endorsement of our strategy to develop, license and deploy leading-edge interactive gambling solutions for businesses that operate exclusively within regulated jurisdictions. We believe our integrated front-end and back-end facilities will give Harrods distinct competitive advantages."
Kismet International NV was appointed Harrods Online Casino's exclusive software and services provider in December 2002 following an extensive technology evaluation and due diligence process.
About Harrods Online Casino
Since its launch in December 2000, the Harrods Online Casino has built a reputation as one of the premiere Internet casino sites. Offering visitors the opportunity to play several of the most popular casino games – loyal to the original versions played in the gaming rooms of the world – the Harrods Online Casino offers a secure environment in which visitors can indulge their passions.
About Kismet International NV
Kismet develops, licenses, and deploys leading-edge interactive gambling solutions for enterprise level-customers, who operate solely within regulated jurisdictions. Kismet's highly advanced and secure interactive gambling software supports internet and wireless gaming, provides secure financial transactions processing, player authentication and verification, auditing, and full back-end facilities for game, marketing, and financial management.