Harrah's Wins CIO 100 Award for IT Excellence

3 Sep 2004

LAS VEGAS – (PRESS RELEASE) -- Harrah's Entertainment, Inc. (NYSE: HET) has been presented a 2004 CIO 100 award by CIO magazine, a national information technology industry publication published by IDG.

The annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology. This year's theme is the "Agile 100," which recognizes those executives and organizations that respond quickly to changing business environments. The awards honor companies that demonstrate measurable results in how they used IT to enable and support agility in their organizations.

CIO honored Harrah's for both its breadth and depth of IT accomplishments, including its Fast Cash slot ticketing technology, a major overhaul of its Total Rewards customer-loyalty program and several new customer relationship management capabilities.

"It is very gratifying to have the CIO 100 award team once again recognize Harrah's and our IT professionals for the hard work and clear results we have been able to deliver," said Tim Stanley, Harrah's senior vice president and chief information officer. "This CIO 100 award recognition helps validate our strategic direction, and recognizes our commitment to excellence for the benefit of our customers, our employees and our shareholders."

"With the economy rebounding, companies will seek out and capitalize on new opportunities as they emerge," says Abbie Lundberg, editor-in-chief, CIO. "Those best positioned to succeed are the agile enterprises, able to move and change quickly; and to create advantage in a world in flux. This year's CIO winners have all the hallmarks: agile operations, technology, and staffing and governance models. We celebrate their achievements and expect to see great things from them in the years ahead."

Complete coverage of the 2004 CIO 100 is featured in the August 15 issue of CIO magazine and at www.cio.com.

CIO magazine is published by CXO Media, Inc. CXO Media serves CIOs, CSOs, CEOs, CFOs, COOs CMOs and other corporate officers who use technology to thrive and prosper in this new era of business. The company strives to enhance partnerships among C-level executives, as well as create opportunities for information technology (IT) and consumer marketers to reach them. In addition to magazines and websites, CXO Media produces Executive Programs, a series of conferences that provide educational and networking opportunities for corporate and government leaders.

CXO Media is a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers, and features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related expositions worldwide and provides IT market analysis through offices in 50 countries.

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	Harrah's Wins CIO 100 Award for IT Excellence 3 Sep 2004 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> LAS VEGAS – (PRESS RELEASE) -- Harrah's Entertainment, Inc. (NYSE: HET) has been presented a 2004 CIO 100 award by CIO magazine, a national information technology industry publication published by IDG. The annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology. This year's theme is the "Agile 100," which recognizes those executives and organizations that respond quickly to changing business environments. The awards honor companies that demonstrate measurable results in how they used IT to enable and support agility in their organizations. CIO honored Harrah's for both its breadth and depth of IT accomplishments, including its Fast Cash slot ticketing technology, a major overhaul of its Total Rewards customer-loyalty program and several new customer relationship management capabilities. "It is very gratifying to have the CIO 100 award team once again recognize Harrah's and our IT professionals for the hard work and clear results we have been able to deliver," said Tim Stanley, Harrah's senior vice president and chief information officer. "This CIO 100 award recognition helps validate our strategic direction, and recognizes our commitment to excellence for the benefit of our customers, our employees and our shareholders." "With the economy rebounding, companies will seek out and capitalize on new opportunities as they emerge," says Abbie Lundberg, editor-in-chief, CIO. "Those best positioned to succeed are the agile enterprises, able to move and change quickly; and to create advantage in a world in flux. This year's CIO winners have all the hallmarks: agile operations, technology, and staffing and governance models. We celebrate their achievements and expect to see great things from them in the years ahead." Complete coverage of the 2004 CIO 100 is featured in the August 15 issue of CIO magazine and at www.cio.com. CIO magazine is published by CXO Media, Inc. CXO Media serves CIOs, CSOs, CEOs, CFOs, COOs CMOs and other corporate officers who use technology to thrive and prosper in this new era of business. The company strives to enhance partnerships among C-level executives, as well as create opportunities for information technology (IT) and consumer marketers to reach them. In addition to magazines and websites, CXO Media produces Executive Programs, a series of conferences that provide educational and networking opportunities for corporate and government leaders. CXO Media is a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers, and features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related expositions worldwide and provides IT market analysis through offices in 50 countries.