Harrah's to link bad beat jackpots in Atlantic City

ATLANTIC CITY, New Jersey -- (PRESS RELEASE) -- Harrah's Entertainment Atlantic City went live at 8:12am today with the City's first-ever multi-casino Texas Hold'em Poker Room Bad Beat Jackpot initiative, and a starting jackpot of $524,045. Poker Room Bad Beat Jackpots at Harrah's Resort, Caesars, Bally's and Showboat will now reflect one "Pooled" jackpot up for grabs.

"This is a landmark day in gaming for Atlantic City and for poker players across the region," said Jennifer Weissman, Regional Vice President of Marketing for Harrah's Entertainment Atlantic City Operations. "With Atlantic City continuing to evolve as the East Coast's premiere gaming and entertainment destination, we are proud to introduce Atlantic City's first-ever multi-casino Bad Beat Jackpot payout, and the first of its kind along the East Coast."

The bad beat jackpot is a prize that is paid when a sufficiently strong hand is shown down and loses to an even stronger hand held by another player. The Bad beat jackpot is progressive, with $1.00 taken out of each pot to fund the jackpot (in addition to the regular rake). When a jackpot is won, it will be split among all players sitting at a Bad Beat eligible table and in all of the Harrah's Total Reward Poker rooms in Atlantic City at the time of the bad beat with the losing hand getting the largest share.

The minimum losing Bad Beat Hand will start at four (4) queens and each week, on Wednesday, the required hand will be lowered by one (1) four of a kind ranking hand until the required hand is four (4) deuces. When the jackpot is hit the required hand will revert back to four (4) queens and reset the next Wednesday. Example: if the jackpot is hit on a Monday the 4 Queens would only be in effect for 2 days.

Payouts of the Bad Beat Jackpot are as follows:

· 30% of the jackpot will be awarded to the Bad Beat hand (losing player);

· 20% of the jackpot will be awarded to the winner of the hand;

· The remainder of the jackpot will be awarded equally divided as shares among all of the seated players on any Bad Beat jackpot eligible game at all four (4) linked properties. The players mentioned above will also get a share in addition to the prize listed. All winners will receive a minimum of $100.00.