Harrah's offers new meeting options

11 Feb 2008

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Las Vegas Meetings by Harrah's Entertainment announced today a unique new option to help meeting planners enhance the dynamic Las Vegas experience for their attendees. Planners can now utilize alternative venues, such as restaurants and night clubs, for their events across all seven of the company's properties -- including venues at Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino -- and have it apply toward their food and beverage minimum.

In mid-2005, following the merger of Harrah's Entertainment and Caesars Entertainment, the formation of Las Vegas Meetings by Harrah's Entertainment created a revolutionary new opportunity for meeting planners, allowing them to "cherry-pick" meeting venues, such as ballrooms and meeting rooms from any or all of their Las Vegas properties with the convenience of one contact, one contract and one food and beverage minimum. This gave planners a new level of flexibility in offering their attendees a diverse Las Vegas experience, while making it simple for them to do.

Today, the company has shifted the paradigm even further. Under the new, one-of-a-kind program, planners have the option to not only mix and match different meeting venues across the seven properties, but also alternative venues such as restaurants or lounges, while still enjoying the ease of one contact, one contract, and one food and beverage minimum. This lack of restriction is unparalleled in and out of the Las Vegas market, and gives the company's customers true freedom of choice to leverage their spending at an extensive variety of venues.

"Before, we said, 'You can have your guest rooms at Flamingo, your opening reception in the Skyview Ballroom at Bally's, your lunch in the Champagne Ballroom at Paris, and your closing reception in the Augustus Ballroom at Caesars.' Now we're saying, we don't care where you meet. You can have your opening reception at VooDoo Lounge at Rio, your lunch at Mon Ami Gabi at Paris, and your closing party at PURE at Caesars Palace, and your spending will still help you achieve your food and beverage minimum," said Michael Massari, vice president of meeting sales and operations for Las Vegas Meetings by Harrah's Entertainment.

"This is an incredible opportunity for me and for my attendees," said Faith Ferguson of Faith Ferguson Productions, Inc, whose clients include Sony Electronics, Inc. and Best Buy, Inc. "All my years in this business, suppliers have worked really hard to convince me that I needed to not only stay in one hotel, but had to stay in the ballrooms, stay in the meeting space. And, we always have. When Las Vegas Meetings by Harrah's Entertainment launched their program a couple of years ago, allowing customers to use different meeting venues across all their properties, and still work with one person and have a single, all-encompassing contract as well as one F&B minimum, that was a breakthrough for us. It expanded our options and gave us a lot of flexibility. Now, they've extended that same idea to include any facility within the walls of their seven properties, whether it's a restaurant, or a nightclub, or whatever. That means I have total freedom to give my attendees a really unique and engaging experience with the same level of ease as if I were working strictly with the meeting space at only one property."

"Our goal has always been to listen to our customers, respond to their needs, and make it easier for them to achieve their objectives and execute a successful meeting," said Massari. "This new program is another option for planners to that end. And when they are successful, so are we."

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	Harrah's offers new meeting options 11 Feb 2008 LAS VEGAS, Nevada -- (PRESS RELEASE) -- Las Vegas Meetings by Harrah's Entertainment announced today a unique new option to help meeting planners enhance the dynamic Las Vegas experience for their attendees. Planners can now utilize alternative venues, such as restaurants and night clubs, for their events across all seven of the company's properties -- including venues at Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino -- and have it apply toward their food and beverage minimum. In mid-2005, following the merger of Harrah's Entertainment and Caesars Entertainment, the formation of Las Vegas Meetings by Harrah's Entertainment created a revolutionary new opportunity for meeting planners, allowing them to "cherry-pick" meeting venues, such as ballrooms and meeting rooms from any or all of their Las Vegas properties with the convenience of one contact, one contract and one food and beverage minimum. This gave planners a new level of flexibility in offering their attendees a diverse Las Vegas experience, while making it simple for them to do. Today, the company has shifted the paradigm even further. Under the new, one-of-a-kind program, planners have the option to not only mix and match different meeting venues across the seven properties, but also alternative venues such as restaurants or lounges, while still enjoying the ease of one contact, one contract, and one food and beverage minimum. This lack of restriction is unparalleled in and out of the Las Vegas market, and gives the company's customers true freedom of choice to leverage their spending at an extensive variety of venues. "Before, we said, 'You can have your guest rooms at Flamingo, your opening reception in the Skyview Ballroom at Bally's, your lunch in the Champagne Ballroom at Paris, and your closing reception in the Augustus Ballroom at Caesars.' Now we're saying, we don't care where you meet. You can have your opening reception at VooDoo Lounge at Rio, your lunch at Mon Ami Gabi at Paris, and your closing party at PURE at Caesars Palace, and your spending will still help you achieve your food and beverage minimum," said Michael Massari, vice president of meeting sales and operations for Las Vegas Meetings by Harrah's Entertainment. "This is an incredible opportunity for me and for my attendees," said Faith Ferguson of Faith Ferguson Productions, Inc, whose clients include Sony Electronics, Inc. and Best Buy, Inc. "All my years in this business, suppliers have worked really hard to convince me that I needed to not only stay in one hotel, but had to stay in the ballrooms, stay in the meeting space. And, we always have. When Las Vegas Meetings by Harrah's Entertainment launched their program a couple of years ago, allowing customers to use different meeting venues across all their properties, and still work with one person and have a single, all-encompassing contract as well as one F&B minimum, that was a breakthrough for us. It expanded our options and gave us a lot of flexibility. Now, they've extended that same idea to include any facility within the walls of their seven properties, whether it's a restaurant, or a nightclub, or whatever. That means I have total freedom to give my attendees a really unique and engaging experience with the same level of ease as if I were working strictly with the meeting space at only one property." "Our goal has always been to listen to our customers, respond to their needs, and make it easier for them to achieve their objectives and execute a successful meeting," said Massari. "This new program is another option for planners to that end. And when they are successful, so are we."