Harrah's Offers Gas Cards

LAS VEGAS -- Responding to soaring gas prices in recent weeks, Harrah's Entertainment Inc. has begun a program that will offer free gas cards to members of its Total Rewards slot club loyalty program.

The offer is part of the company's revamped Total Rewards program, introduced last summer, that gives players higher-end freebies as well as a greater array of comps than the traditional steak dinners, free shows and other perks handed out to repeat customers, Harrah's spokesman David Strow said. Some of those perks include golf clubs, watches and big-screen television sets.

Harrah's officials have added gas cards from oil companies including Shell and Sunoco to that list.

Managers at each Harrah's property nationwide will have the authority to decide whether to offer the gas cards to their top gamblers, Strow said. Managers also will determine the value of the cards based on gambling activity, he said.

"We want to have a very wide range of alternatives for customers to redeem their points and we want to make sure we offer them something they want. These days a lot of customers want free gasoline."

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