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Harrah's Launches Interactive Services in UK

5 Feb 2004

UNITED KINGDOM – As reported by the New Media Age: "Harrah's, one of the largest US casino groups, has chosen the UK for the launch of its first interactive services but is taking a different approach from its competitors.

"In a break from industry norms it's avoiding traditional casino games and has identified 35-48-year-old women as its core market. It's also launching a novel subscription-based model for its games, which will allow people to win prizes even when they're not playing.

"…Instead of casino games, Harrah's will be concentrating on skill-based games. Users will pay between £10 (US$18.37) and £56 (US$103) a month for unlimited access to the site…"

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