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Harrah's Interactive Entertainment launches bingo room

9 Mar 2010

By Dan Igo
Three months after launching the much anticipated Caesars Casino Online, Harrah's Interactive Entertainment (HIE) has entered the bingo market.

A press release from HIE confirms the company has launched CAESARS Bingo Online. The site is only available to U.K. residents and will be powered by the Gamesys software platform. It will offer roulette, baccarat, slots and blackjack as well as free-to-play and real money games.

"We're thrilled to bring one of the world's most renowned gaming brands to UK residents with CAESARS Bingo Online," says HIE CEO Mitch Garber. " will bring players the fun and excitement found in our casinos in addition to offering exclusive CAESARS Palace Las Vegas prize packages."

HIE is a subsidiary of land-based casino giant Harrah's Entertainment. It is based in Montreal and was launched in May of 2009. Garber is the former CEO of PartyGaming.

Gamesys owns popular British bingo room Jackpotjoy. It will provide gaming operations, payment solutions and customer service to go along with its software platform.

"Harrah's and Gamesys has to be a dream relationship," says Gamesys CEO Noel Hayden. "Caesars is one of the most prestigious and famous brands in Las Vegas and Gamesys is well known for its innovative technology and games. We're understandably extremely happy to be launching one of the U.K.'s most exciting bingo sites."

The press release says that among various prizes and promotions players can win are trips to the Empire Casino in London and Caesars Palace in Las Vegas.

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