Harrah's chooses Experiential Agency, Inc.

27 Mar 2008

CHICAGO, Illinois -- (PRESS RELEASE) -- XA, Inc., a national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., has been selected by Harrah's Entertainment as the public relations and event production agency of record for Horseshoe Casino in Hammond, Indiana.

Horseshoe Casino Hammond is undergoing over a half billion dollar project to create an all new casino and entertainment destination scheduled to open summer of 2008. The casino will boast up to 350,000 square feet of gaming and entertainment space, including a 2,500 seat entertainment venue. Conveniently located 20 minutes from downtown Chicago, its upcoming renovation and scenic setting will make Horseshoe Hammond the most popular casino in the area.

Rick Mazer, Indiana Regional President and General Manager of Harrah's Entertainment, Inc. states, "We are thrilled to partner with a comprehensive event production and public relations agency like XA. We look forward to XA's strategic partnership in introducing our new Horseshoe property to the Chicagoland market."

"We are pleased and honored to have been selected by Harrah's Entertainment as the PR and event production agency of record for this project," said Joe Wagner, CEO of XA. "Our team is excited and ready to execute this strategic marketing initiative with the Horseshoe Casino brand."

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	Harrah's chooses Experiential Agency, Inc. 27 Mar 2008 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> CHICAGO, Illinois -- (PRESS RELEASE) -- XA, Inc., a national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary, The Experiential Agency, Inc., has been selected by Harrah's Entertainment as the public relations and event production agency of record for Horseshoe Casino in Hammond, Indiana. Horseshoe Casino Hammond is undergoing over a half billion dollar project to create an all new casino and entertainment destination scheduled to open summer of 2008. The casino will boast up to 350,000 square feet of gaming and entertainment space, including a 2,500 seat entertainment venue. Conveniently located 20 minutes from downtown Chicago, its upcoming renovation and scenic setting will make Horseshoe Hammond the most popular casino in the area. Rick Mazer, Indiana Regional President and General Manager of Harrah's Entertainment, Inc. states, "We are thrilled to partner with a comprehensive event production and public relations agency like XA. We look forward to XA's strategic partnership in introducing our new Horseshoe property to the Chicagoland market." "We are pleased and honored to have been selected by Harrah's Entertainment as the PR and event production agency of record for this project," said Joe Wagner, CEO of XA. "Our team is excited and ready to execute this strategic marketing initiative with the Horseshoe Casino brand."