Hard Rock Results Up

20 Oct 2004

LAS VEGAS – (PRESS RELEASE) -- Hard Rock Hotel, Inc. ("Hard Rock"), which owns and operates the Hard Rock Hotel & Casino in Las Vegas, Nevada, today reported 3rd quarter net revenues increased $2.4 million, or 6%, to a 3rd quarter Company record of $39.6 million compared to $37.2 million in the year-earlier three-month period. The Company also announced a 3rd quarter record quarterly Adjusted EBITDA(1) of $10.5 million compared to $9.8 million in the comparable prior year period, a $0.7 million, or 7%, increase. Net income increased $1.5 million to $3.4 million compared to $1.9 million in the 3rd quarter of 2003.

Quarterly net revenues improved primarily due to increases in Lodging and Food and Beverage. Lodging revenues increased primarily due to a $21 increase in average daily rate ("ADR"). Food and Beverage revenue increased primarily from the opening of our new night club called Body English. These increases were partially offset by decreases in Casino revenue. Casino revenue decreased primarily due to the table games drop decreasing. Net income also increased due to decreases in depreciation and interest expenses.

Peter Morton, Hard Rock's Chairman of the Board and Chief Executive Officer, commenting on the quarterly results stated, "We are very pleased with what has been another record 3rd quarter net revenues and Adjusted EBITDA for our property. We are looking forward to the fourth quarter as we attempt to continue the performance of the past nine months."

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	Hard Rock Results Up 20 Oct 2004 LAS VEGAS – (PRESS RELEASE) -- Hard Rock Hotel, Inc. ("Hard Rock"), which owns and operates the Hard Rock Hotel & Casino in Las Vegas, Nevada, today reported 3rd quarter net revenues increased $2.4 million, or 6%, to a 3rd quarter Company record of $39.6 million compared to $37.2 million in the year-earlier three-month period. The Company also announced a 3rd quarter record quarterly Adjusted EBITDA(1) of $10.5 million compared to $9.8 million in the comparable prior year period, a $0.7 million, or 7%, increase. Net income increased $1.5 million to $3.4 million compared to $1.9 million in the 3rd quarter of 2003. Quarterly net revenues improved primarily due to increases in Lodging and Food and Beverage. Lodging revenues increased primarily due to a $21 increase in average daily rate ("ADR"). Food and Beverage revenue increased primarily from the opening of our new night club called Body English. These increases were partially offset by decreases in Casino revenue. Casino revenue decreased primarily due to the table games drop decreasing. Net income also increased due to decreases in depreciation and interest expenses. Peter Morton, Hard Rock's Chairman of the Board and Chief Executive Officer, commenting on the quarterly results stated, "We are very pleased with what has been another record 3rd quarter net revenues and Adjusted EBITDA for our property. We are looking forward to the fourth quarter as we attempt to continue the performance of the past nine months."