Hard Rock Biloxi Selects the IGT System

11 Feb 2005

LAS VEGAS – (PRESS RELEASE) -- Hard Rock Hotel & Casino in Biloxi, Mississippi, today announced the selection of the IGT Advantage(TM) Casino System to manage the entire gaming operation at the newest casino on the Gulf Coast.

Hard Rock's entire 1,500 gaming machine floor will feature the NexGen(TM) Interactive Display with an integrated set of loyalty-building Bonusing(TM) tools. The Bonusing(TM) software combined with the NexGen(TM) displays gives Hard Rock Biloxi a marketing advantage to attract and retain loyal players.

"The Gulf Coast gaming market is highly competitive. We chose the IGT Advantage(TM) Casino System because it offers the marketing tools that enable us to offer a unique gaming experience and gain a competitive advantage," said Shannon Oberlies, Hard Rock Biloxi's vice president of marketing. "The Hard Rock franchise and brand is truly unique, and we needed a casino system that helps us deliver on our brand by creating an exciting and fun gaming experience."

"We are excited for the grand opening of the Hard Rock Hotel & Casino this September, and IGT is committed to deliver a full suite of casino management software that enables Hard Rock Biloxi to help attract and retain loyal customers, improve operations, and increase their bottom line," said Richard Schneider, President of IGT Systems. "This installation is another example where a new property in an established gaming market requires best-in-class gaming system technology in order to compete effectively."

Hard Rock Biloxi will also utilize the EZ Pay(TM) Ticket System on a single communication wire for all 1,500 machines, helping to reduce machine downtime, improve customer service, and increase operating efficiency. "IGT Systems is focused on our customers' needs including coinless technology, enhanced marketing, loyalty promotions, table games management, accounting, and service and support," added Schneider.

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	Hard Rock Biloxi Selects the IGT System 11 Feb 2005 LAS VEGAS – (PRESS RELEASE) -- Hard Rock Hotel & Casino in Biloxi, Mississippi, today announced the selection of the IGT Advantage(TM) Casino System to manage the entire gaming operation at the newest casino on the Gulf Coast. Hard Rock's entire 1,500 gaming machine floor will feature the NexGen(TM) Interactive Display with an integrated set of loyalty-building Bonusing(TM) tools. The Bonusing(TM) software combined with the NexGen(TM) displays gives Hard Rock Biloxi a marketing advantage to attract and retain loyal players. "The Gulf Coast gaming market is highly competitive. We chose the IGT Advantage(TM) Casino System because it offers the marketing tools that enable us to offer a unique gaming experience and gain a competitive advantage," said Shannon Oberlies, Hard Rock Biloxi's vice president of marketing. "The Hard Rock franchise and brand is truly unique, and we needed a casino system that helps us deliver on our brand by creating an exciting and fun gaming experience." "We are excited for the grand opening of the Hard Rock Hotel & Casino this September, and IGT is committed to deliver a full suite of casino management software that enables Hard Rock Biloxi to help attract and retain loyal customers, improve operations, and increase their bottom line," said Richard Schneider, President of IGT Systems. "This installation is another example where a new property in an established gaming market requires best-in-class gaming system technology in order to compete effectively." Hard Rock Biloxi will also utilize the EZ Pay(TM) Ticket System on a single communication wire for all 1,500 machines, helping to reduce machine downtime, improve customer service, and increase operating efficiency. "IGT Systems is focused on our customers' needs including coinless technology, enhanced marketing, loyalty promotions, table games management, accounting, and service and support," added Schneider.