Hard Rock Bet sponsors $5 Million Slots Tournament

(PRESS RELEASE) -- Hard Rock Bet announced its sponsorship of a $5 Million Slots Tournament operated by the Seminole Tribe of Florida, the biggest slots tournament in Florida in Hard Rock history. Hard Rock Bet is funding the tournament prize pool and serving as its sole sponsor. The live event will take place Saturday, 12 December, at Seminole Hard Rock Hotel & Casino Hollywood, with $5 million in total prizes, including $1 million for the first-place finisher. Bethenny Frankel — entrepreneur, social media personality, philanthropist and author — stars in the campaign and will serve as host of the live tournament.

Beginning Monday, October 5, eligible players in Florida, New Jersey, Michigan, and Ontario can participate in digital qualifiers through the Hard Rock Bet apps for the opportunity to compete in the live tournament. The qualifying period runs through Sunday, November 29, with eight separate one-week qualifiers in Florida and four separate two-week long qualifiers in each of New Jersey, Michigan, and Ontario. Each qualifier has independent results. Winning a qualifier earns a place in the live tournament, where all finalists start with a clean slate.

Florida qualifiers will feature game titles from Hard Rock Bet’s slate of Real Money Games Powered by Past Motor Racing, including Cash Eruption™, Cleopatra™, Mystery of the Lamp™ Treasure Oasis, Rising Rockets™ Emperor, and Triple Cash Eruption™. These game titles are available through the Hard Rock Bet app in Florida.

As part of a new partnership between Hard Rock Bet and Frankel, one of the most-followed lifestyle voices in the country — the campaign will feature Frankel in the tournament’s television creative, with additional photography and social content captured for the $5 Million Slots Tournament.

“Hard Rock Bet is built to deliver experiences that go beyond the app, and this tournament brings that vision to life on an incredible scale,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital. “Players across four markets will have the opportunity to qualify through popular casino titles they enjoy on our apps before coming together at Seminole Hard Rock Hotel & Casino Hollywood to compete for a $1 million top prize. It’s a uniquely Hard Rock experience that combines our digital platform, iconic destinations and world-class entertainment — and with Bethenny Frankel bringing her energy and reach to the campaign, it’s an even bigger moment for our players.”

“I don’t get behind things that don’t deliver — and this tournament delivers,” said Bethenny Frankel. “Five million dollars in prizes, a live championship, and a real shot at a million-dollar payday — I built my career on knowing exactly what people want, and what people want is a reason to show up and win big. Hard Rock Bet is handing them that. I’m all in, and on December 12, I’ll be right there when someone’s life changes.”

A total of $5 million in prizes will be awarded throughout the tournament, including the $1 million championship prize. By bringing digital qualifiers together with a live championship at one of Hard Rock’s premier entertainment destinations, the tournament offers players a uniquely integrated online and in-person experience.

How to Qualify
Beginning 5 October, eligible Hard Rock Bet players in Florida, New Jersey, Michigan, and Ontario can enter Slots Tournament Qualifiers by playing through the Hard Rock Bet apps. Qualifying players will earn the opportunity to compete in the 12 December live tournament.

Live Tournament
The tournament will take place Saturday, 12 December 2026, at Seminole Hard Rock Hotel & Casino Hollywood, where qualified finalists will compete for the $1 million first-place prize and additional prizes from the tournament’s $5 million pool.