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GSN Launches Loyalty Program

18 Jan 2005

SANTA MONICA, California – (PRESS RELEASE) -- GSN, the Network for Games, today announced the launch of GSN Rewards Powered by My Sony(TM). This is a new loyalty program designed to give viewers the chance to earn My Sony(TM) points toward savings on Sony products and services, as well as exclusive GSN merchandise by playing along interactively with the network's programming via

'The GSN Rewards program is an innovative way to deliver on our brand promise, which is that viewers are truly rewarded for watching and playing along," said Dena Kaplan, Senior Vice President, Marketing, GSN. "Just as GSN is the pioneer of interactive games on television, we are the first to launch a robust rewards program where viewers, affiliates and advertisers can reap the benefits."

"Interactive television is constantly evolving and GSN Rewards is just one more unique way for viewers to enjoy enhanced television," adds John P. Roberts, Senior Vice President, Interactive and Online Entertainment, GSN. "We are thrilled to bring this opportunity to our loyal viewers and look forward to sharing the experience with new ones."

"We're very pleased and excited to partner with GSN to bring a fun, new interactive way to earn My Sony(TM) points," said John Briesch, President, Card Marketing & Services Company, Sony Corporation of America. "GSN Rewards Powered by My Sony(TM) further enhances the My Sony(TM) member experience with the addition of exclusive benefits, including access to special VIP vacations, promotions, Sony products, and unique GSN merchandise. We see this as a wonderful opportunity to further engage the Sony entertainment enthusiast."

GSN Rewards Powered by My Sony(TM) will be closely aligned with GSN's original programming. The program will be supported by a one year branded on-air campaign unveiled in conjunction with the network's January 21 premiere of the new Casino Night prime-time program block featuring WORLD SERIES OF BLACKJACK and POKER ROYALE: BATTLE OF THE SEXES. Additionally, from January 21 thru February 25 the new programming night will include a special $1000 per week sweepstakes. will also offer an auction in conjunction with the premiere of AMERICAN DREAM DERBY. There, GSN Rewards members can bid on a VIP weekend that includes a trip to Los Angeles to watch the taping of the live finale at Santa Anita Park and a live concert and meet and greet with special guest star LeAnn Rimes on February 21.

Advertisers on the network will have the unique opportunity to share in the rewards process by showcasing their products to millions of GSN Rewards members through the use of special offers and product sampling. GSN Rewards members can earn points by simply clicking on the advertisements featured on the rewards page. There are also cross-promotional opportunities for advertisers with other My Sony(TM) awards clubs. The program will also provide sponsors with data on how members are interacting with their advertisements and special offers.

GSN will offer cable operators the opportunity to benefit from this initiative as well. The network will create a program that targets members by their zip codes. Members who opt in will receive a local offer via ad banner or email encouraging them to purchase broadband or other cable sales priorities. GSN Rewards members will be awarded points for clicking on the banners and offers. Finally, members can redeem points for Cable Cash in the GSN Rewards Central catalogue, which they can use to purchase Pay Per View movies or use towards their cable bills.

GSN and Sony will be marketing the program to their respective member databases. GSN has more than 2 million registrants at My Sony(TM) has three million members and a variety of online programs, including Wheel of Fortune, Sony Music Rewards and a Sony Home Entertainment DVD initiative. GSN Rewards members will also stay connected in part by weekly GSN/My Sony(TM) newsletters that link members to special offers and exclusives from Sony and GSN.

How To Play

Players register at for the program at no cost, earning 1,000 points for signing up plus double points during their first month of membership. As a member, players can earn points per game simply by watching GSNi programming and using their home computers to play interactively. To make it simple for viewers, all GSNi programming will have its own on-air logo to indicate that the show can be played interactively.

Viewers can use either a broadband or a dial-up connection to play any of the current GSNi games by downloading a Shockwave player. The same Shockwave player works for all GSNi programs. Interactive shows include WHO WANTS TO BE A MILLIONAIRE, WIN BEN STEIN'S MONEY and POKER ROYALE, among a host of others. GSNi games are active only when the shows are airing and viewers must be able to see and/or hear their TV to play.

There are other ways to earn points. They include:

-Clicking on select online banners on the GSN Rewards page for added points

-Clicking on items in weekly My Sony(TM) e-newsletter featuring links to the latest Sony news, music, move clips, electronics, games and more

-125 points for playing along with GSNi programs * 10 points (per week) for clicking advertiser banners on the GSN club page

Redeemable Rewards

My Sony(TM) points are redeemable toward savings on great Sony rewards including electronics, CD's, DVD's and entertainment collectibles. Additionally, GSN Rewards members may redeem their points for GSN exclusives including show auditions, auctions, show-specific products and autographed photos of GSN talent.

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