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Greentube and Superbet expand partnership to Brazil

13 Feb 2024

(PRESS RELEASE) -- Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has grown its established relationship with SuperBet by taking its comprehensive range of content live with the leading operator in Brazil, marking further Latin American growth.

Greentube’s long-standing global partner, Superbet, can now leverage the studio’s well-known range of slots including classic player favorites including Cash Connection: Sizzling Hot, Charming Lady’s Boom and Book of Ra Bingo.

The direct integration via Superbet’s platform marks the parties’ first venture into Latin America together, following a highly successful collaboration in other markets.

The extended partnership offers significant exposure in a vibrant Brazilian market thanks to the operator’s established presence in the country.

Greentube’s content has resonated well with local players in Latin America and the supplier has ambitious strategic plans to grow in the region in 2024.

Jelena Popovic, Regional Manager at Greentube, said: “Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there.

“We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.”

Nicholas Yu, Head of Content & Live Casino at Superbet said: “Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players.

“We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.”
 
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