Google relaxes policy on gambling ads

13 Jan 2009

UNITED KINGDOM -- As reported by New Media Age: "Google is to further relax its policy towards gambling advertising by allowing gambling-affiliated companies without a UK gaming licence to bid on AdWords.

"The company performed a major U-turn in October by lifting its restrictions on gaming and gambling search terms, but only applied it to those companies that had a valid UK gaming licence.

"New media age understands the search giant will now allow any company, subject to approval, that has a valid connection with gaming or gambling to run Google AdWords campaign.

"This will apply to third-parties such as affiliates without a license that drive traffic to gambling sites or betting odds comparison sites.

"Google's move is intended to further drive AdWords revenues; gambling experts predicted Google's about-turn in October could generate additional revenues of up to £300m..."

Language: English Location: Currency: > edit my preferences Home Online Slots Live Dealer Games Online Casinos Online Poker Online Bingo Games Lotteries Sports & Racebooks Fantasy Sports Forex Betting Exchanges Spread Betting Binary Options Exclusive Bonuses Weekly Newsletter Online Gaming News Payment Methods Gaming Software Gaming Site Owners Gaming Jurisdictions		Bonuses! New games! Gossip! And all the player news you can handle. Sign up NOW! View the current issue
	Google relaxes policy on gambling ads 13 Jan 2009 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> UNITED KINGDOM -- As reported by New Media Age: "Google is to further relax its policy towards gambling advertising by allowing gambling-affiliated companies without a UK gaming licence to bid on AdWords. "The company performed a major U-turn in October by lifting its restrictions on gaming and gambling search terms, but only applied it to those companies that had a valid UK gaming licence. "New media age understands the search giant will now allow any company, subject to approval, that has a valid connection with gaming or gambling to run Google AdWords campaign. "This will apply to third-parties such as affiliates without a license that drive traffic to gambling sites or betting odds comparison sites. "Google's move is intended to further drive AdWords revenues; gambling experts predicted Google's about-turn in October could generate additional revenues of up to £300m..."