Global Interactive Signs with Ladbrokes
WEST PATERSON, New Jersey – (PRESS RELEASE) -- Interactive Systems Worldwide Inc. (Nasdaq: ISWI) announced today that its wholly-owned subsidiary, Global Interactive Gaming Limited ("GIG"), signed an agreement with Ladbrokes eGaming Ltd. ("Ladbrokes"). Ladbrokes eGaming is a part of Ladbrokes plc. GIG will provide software and services to allow Ladbrokes to offer integrated play-by-play betting throughout the course of a sporting event. The betting markets will be offered initially on the Internet, with deployment across mobile phone and interactive television being evaluated. This is a non-exclusive agreement, which will provide GIG with a share of the wagering revenue. The markets will be offered in multiple languages, and wagers will be accepted in multiple currencies.
GIG utilizes the SportXction(R) System, developed by ISWI, to manage primarily short-term, play-by-play oriented, betting opportunities ("propositions" or "markets") during a live sporting event.
The agreement is for an initial 18-month term from launch and covers most of the sports GIG currently has available, including football, cricket, golf, tennis, rugby, basketball, American football, snooker and darts.
