Genting expanding social media campaigns

LONDON, England -- (PRESS RELEASE) –- It has been a busy few weeks for Genting Alderney, the online gaming provider shortlisted in the Rising Star category among three nominations (including Slots & Poker Operator and) at Wednesday night's E-Gaming Review Awards.

Genting recently launched a host of new Marvel slot games, a dedicated skill games site with GameAccount, started a Cash-In-Cash-Out facility for poker players, commenced affiliate deals with Sky broadcaster Attheraces and Portsmouth Football Club and hosted their prestigious Poker Players Championship in the Star City, Birmingham over the weekend.

Now, the gaming company is stepping up a gear with its social media campaigns, spearheaded by their rather sexy virtual hostess Gabrielle Genting. Gabrielle and her pages for Genting Casino and Genting Poker will form the hub of information releases for upcoming news on poker, blackjack and skill games tournaments. News and results will be also accompanied by rich media content with videos from Genting TV and photo galleries from the events.

"With smartphones the favorite new device of the decade, and the telecom sector predicting that one in every two mobile phone owners will be using a smart device by 2012, it makes sense to be stepping up our social media activity at this time." " Commented Peter Nolan, MD Genting Alderney.

"Users are downloading mobile applications by the boatload (projection suggest almost 6 billion apps in 2010) and facebook is among the most popular of them. During last weekend's Genting Players Championship we posted more than 30 updates and created a players gallery. The response has been very good."