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Gateway to Outfit Wynn Resorts

8 Jan 2004

LAS VEGAS – (Press Release) -- In what will be one of the consumer electronics industry's largest and most closely watched commercial deals for digital displays and other consumer electronics, Gateway, Inc. and Wynn Resorts, Limited have struck a relationship that will establish the forthcoming Wynn Las Vegas resort as the standard setter for luxury hotel rooms outfitted with digital gear.

The new relationship calls for Gateway to supply approximately 7,000 customized Gateway-branded plasma and LCD TVs as well as hundreds of DVD players and other products at Wynn Las Vegas, a 2,698-room resort that is scheduled to open in April 2005 on Las Vegas' famed Strip.

Gateway and Wynn Las Vegas staff have been collaborating for months to customize products that will best accommodate the rooms -- each of which is slated to be equipped with between two and four Gateway digital TVs, among other equipment. Standard rooms are planned to include a 30-inch Gateway LCD TV on a sleek, swinging arm in the living room and a 13-inch Gateway LCD TV mounted in the bathroom wall, while certain suites will include 50-inch Gateway plasma screens that appear to "float" in the living room, as well as Gateway LCD TVs in "his and her" bathrooms and Gateway DVD players in the wet bar area.

In addition, the new relationship calls for Gateway to supply more than 200 digital TVs to high-traffic common areas in the resort. Wynn Resorts plans to use Gateway LCD and plasma TVs for dynamic messaging and program broadcasting in the resort's casino, restaurants, sports book and poolside cabanas.

Finally, Gateway plans to make all of its products featured throughout the property available for purchase at the resort.

This new relationship marks what is believed to be one of the largest-ever digital TV transactions and illustrates the extent to which Wynn Resorts continues to redefine global hospitality by setting a new standard for the use of digital display technology in guest rooms and public areas.

It is also an endorsement of Gateway's rapid success in transforming itself from a PC company to a branded integrator of consumer electronics devices that work together seamlessly and marks the company's biggest success to date in delivering its new branded integrator approach to the professional space.

Together, the two companies will continue to engage in hands-on design of cutting-edge consumer electronics products consistent with Wynn Resorts' track record for delivering a hospitality experience of the highest standards by leveraging Gateway's direct model velocity and product innovation, and both companies' forward-looking vision of knowing what future customers will want and need.

Stephen A. Wynn, the chairman and CEO of Wynn Resorts said, "After speaking to every major consumer electronics company in the market, we chose to work with Gateway because of their superior products, their ability to customize them to our exact specifications and their excellent value. Gateway shares our commitment to knowing customers' needs and exceeding them with products and services that provide an outstanding experience."

Ted Waitt, Gateway's chairman and CEO, said, "By providing consumer electronics products throughout the property's rooms and public areas, Wynn Las Vegas will set a new standard for what guests expect of a luxury resort. It's gratifying that Gateway's been selected for such an enormous undertaking. It demonstrates just how much traction our new strategy is getting -- not only among consumers but among key professional customers."

The 45-story, $2 billion Wynn Las Vegas Resort is positioned in the super- luxury end of the Las Vegas market. Built on approximately 192 acres, it will encompass a three-acre swimming pool and spa, 18 restaurants and the only 18-hole golf course on the Strip, as well as an approximately 120,000 square foot casino, plus a full-service Ferrari Maserati dealership.

It will also house the art collection of Stephen and Elaine Wynn, which at various times has included works by such masters as Gauguin, Matisse, Cezanne, Van Gogh, Rembrandt and Picasso.

Bob O'Donnell, research director at IDC, called the new relationship between Gateway and Wynn Resorts a significant development in the growth of digital display technology and a confirmation of Gateway's standing in the industry.

"This is one of the largest digital display transactions we've seen to date and a strong sign of how much growth potential remains for these products, particularly outside the home," Mr. O'Donnell said. "The fact that a non-traditional consumer electronics player was awarded a contract of this size illustrates just how dramatically the consumer electronics paradigm is shifting."

 
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