GAN opens digital marketing agency in Tel Aviv

(PRESS RELEASE) -- GAN plc, an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, has opened GAN Digital, an in-house marketing agency to provide digital user acquisition and retention services to selected GAN clients worldwide. Operations at GAN Digital will be led by experienced senior digital marketing executive Mr. Meir Deutsch who joins GAN from William Hill Online and will serve as the Managing Director of GAN Digital.

Marketing services by GAN Digital are anticipated to commence in Q2 2018 focused on driving user acquisition and retention of real money Internet gaming customers in diverse regulated European markets.

Highlights:

• Proven European digital marketing experience on-boarded within GAN’s enterprise and offered as an incremental service to selected clients of real-money Internet gaming.
• Widens the strategic scope of ancillary services available to GAN’s operator clients worldwide.
• Formerly the Head of Marketing Planning, Operations & CRM at William Hill Online, Mr. Deutsch brings more than a decade of digital marketing experience to GAN, together with a deep understanding of Internet gaming marketing and associated investment strategies.

Management commentary
Dermot Smurfit, CEO of GAN, commented, “Bringing proven real money Internet gaming marketing experience to GAN’s current and future clients is an increasingly important strategic aspect of GAN’s US market position as a provider of both our enterprise Platform for Internet gaming together with ancillary marketing services to support client success. We’re delighted to announce the formal opening of GAN Digital in Tel Aviv, long-established as a hotbed of marketing innovation and Internet gaming expertise.”

Meir Deutsch, Managing Director of GAN Digital, commented, “After more than six years building William Hill Online and investing substantial marketing capital for one of the UK’s largest and best-known brands, GAN offers the exciting opportunity to bring online new challenger brands in Europe designed to leverage land-based casino properties in the US. Tel Aviv remains one of the world’s pre-eminent centers of digital marketing technology and offers the intellectual capital required to build substantial Internet gaming businesses online for our clients.”