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Gambling watchdog investigates possible violations

12 Aug 2025

(PRESS RELEASE) -- The Lithuanian Gambling Control Authority launched an inspection of the company's Gaming Strategic Group on the unauthorized advertising of the brand Betsson it manages. Earlier, the Gaming Strategy Group had already been given a call not to use third parties to bypass restrictions on gambling advertising.

On 1 July, additional restrictions on gambling advertising came into force, the aim of which is to reduce the availability of gambling and the harm they cause to the public. This is a transitional period before the full ban on gambling advertising takes effect.

In the event of a change in the Gambling Act, it is no longer possible to use the names of sports clubs, equals or other supported persons in the name of the Gambling Organizer. However, at the beginning of August, it was announced that the new Lithuanian Basketball League championship will be called Betsson-LKL.

The LPT has consistently advised on the upcoming changes. Since March, 5 meetings have been held with market participants and other stakeholders. In addition, 45 individual consultations were provided. Systematized information and answers to the most frequently asked questions are also published on the LPT website.

In July, after the changes came into force, the LPT continued consultations on the application of these changes in practice. If possible violations are noticed, reminders and suggestions are sent to provide more information on how to adapt to the changes.

According to the service, at least three basketball clubs that used gambling brands in their names have already adapted to the new requirements. The Gambling Act does not prohibit gambling operators from supporting sports clubs. In addition, although it is not possible to use in the names, it is possible to continue to publish the name of the sponsor – the organizer of the bettor and/or the brand at events, for example, on the stands near the pitch or on the shirt of athletes.

It is also allowed to indicate the name of the sponsored beside the sponsored club or athlete, clearly separating it. For example: "Basketball club A, sponsored by betting company B."

The Supervision Service draws attention to the fact that the publication of non-compliant information may be imposed on the organizers of the gamekeepers with a fine. If the infringement continues on the date of adoption of the decision, a warning of a possible suspension of the license may be imposed.
 
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