Gambling Companies Offer Credit Card Reward Program

5 Jul 2004

LAS VEGAS – As reported by the Associated Press: "The three biggest gambling companies in the nation have teamed up with major banks to create credit card reward programs in which members can redeem points at their resorts.

"Gambling giant MGM Mirage will announce an agreement with Bank One on Tuesday, and Caesars Entertainment partnered with Juniper Bank in December. Harrah's Entertainment launched its Total Rewards program with MBNA in 2001.

"…While replicating credit card reward programs seems like an obvious marketing move, it hasn't always been a cinch for the companies that run some of the biggest casinos in the world. Gambling wasn't always in the mainstream.

"Recent mergers and the explosive growth in the industry have changed the way credit card companies regard casino operators, said Hugh Bleemer, executive vice president of cobranding at Bank One's card services division…"

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	Gambling Companies Offer Credit Card Reward Program 5 Jul 2004 <a href='https://ad.casinocity.com/adclick.php?n=a21efcd1'><img src='https://ad.casinocity.com/adview.php?what=-site:vendors/width:250/RON&n=a21efcd1' border='0' alt='' /></a> LAS VEGAS – As reported by the Associated Press: "The three biggest gambling companies in the nation have teamed up with major banks to create credit card reward programs in which members can redeem points at their resorts. "Gambling giant MGM Mirage will announce an agreement with Bank One on Tuesday, and Caesars Entertainment partnered with Juniper Bank in December. Harrah's Entertainment launched its Total Rewards program with MBNA in 2001. "…While replicating credit card reward programs seems like an obvious marketing move, it hasn't always been a cinch for the companies that run some of the biggest casinos in the world. Gambling wasn't always in the mainstream. "Recent mergers and the explosive growth in the industry have changed the way credit card companies regard casino operators, said Hugh Bleemer, executive vice president of cobranding at Bank One's card services division…"

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Gambling Companies Offer Credit Card Reward Program