Gambling Ads to be Allowed on British TV
18 Jul 2006
"Rules banning such commercials will be scrapped in September next year when the Gambling Act comes fully into force.
"The Advertising Standards Authority will police the new ads to ensure they comply with content guidelines.
"...Under the new draft rules, gambling adverts will be banned from showing behaviour which is 'socially irresponsible' or could lead to financial, social or emotional harm.
"They must not be targeted at children or other vulnerable people. Like alcohol adverts, they must not link gambling to seduction, sexual success or 'enhanced attractiveness'.