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Gala Bingo partners with ITV's new gameshow

30 Apr 2019

(PRESS RELEASE) -- Gala Bingo, the U.K.’s leading online bingo brand, has partnered with ITV’s new gameshow, In For a Penny, to launch a brand new slot game.

With this new two-year partnership, launched on Thursday 11 April, has added to its already impressive list of ITV partnerships which includes Coronation Street and The Chase.
Hosted by popular presenter, Stephen Mulhern, the In For a Penny on the street gameshow started on Saturday 13th April, the show will run for seven weeks.

With lots of fun features and innovative bonus rounds that are closely aligned with the show’s antics, Gala’s In For a Penny slot game looks set to be a firm player favorite. During the series there will also be nightly In For a Penny themed bingo games, offering players the chance to win £1,000 from just 1p when they play In For A Penny….IN FOR A GRAND! Lucky players will also have the chance to meet Stephen, the host himself, at an exclusive private player event.

Gala’s supporting In For a Penny TV advert will also see a brand new above the line creative launch across all of its UK channels during the TV show’s run. Featuring’s popular characters, Gary and Jules, it will ask the nation once more: “Are you playing Gala Bingo?” The ad can be downloaded here.

Brand Director, Sarah McGibney, said “We are super excited to add another ITV partnership to the portfolio. The timing is perfect for us with Stephen emerging as such a favorite with the UK public. The bingo game is a simple and effective premise and, paired with such a fun slot, I’m sure our players are in for a great time!.”
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