Full Tilt introducing Players Club

(PRESS RELEASE) -- It’s been a month since we outlined our plans to reshape Full Tilt’s online poker offering. Time for us to show our hand on our next big change: the introduction of Players Club, the evolution of the Edge VIP rewards program and your chance to win the lion’s share of big progressive jackpots on an ongoing basis.

When launched, players will be able to choose between two distinct player rewards programs, the existing Edge program and the new Players Club, each of which we’ve designed to cater to high-volume players or recreational players, respectively.

Players Club is a new take on online poker loyalty programs. Right now, the vast majority of players gain very little benefit from rewards schemes because they primarily reward the players that put in the most volume. We are breaking that mould to ensure that more players receive more rewards and more entertainment than ever before.

All Full Tilt players will automatically be part of Players Club once the changes are launched. At the heart of Players Club rewards will be a brand new game called The Deal. It’s fun, fast action and there are all kinds of prizes up for grabs, from tickets and cash all the way up to a progressive jackpot that we’ll kick start at $100,000. We’ve crafted the entire experience in such a way that if you’re an average player playing an average session, you’ll get a shot at that jackpot pretty much every single time you play.

The new jackpot game is only one of an entire suite of rewards available to members of Players Club:
—We’re more than doubling what we give away in our freeroll tournaments.
—Mystery prizes will be awarded to those who play a few times a week.
—There will be daily added-money tournaments open to Players Club members.
—In the first month after Players Club launches, we’ll bump these rewards even more to ensure all players get to enjoy the new benefits, with over $200,000 in added value.

The creation of Players Club follows from our conviction that good things come to those who play. I truly believe that most people will love Players Club, as more players will now receive more rewards. We’re also giving those that play the most, the opportunity to switch back into an updated Edge rewards program if they prefer.

The new Edge program will have three tiers. Players will still collect Full Tilt Points as they play and cashback will be based on the number of points earned over 30- and 100-day rolling averages, with additional rewards also available to leaderboard winners.

As part of our overall strategy to distribute more loyalty dollars to recreational players, the base rate of cashback generated through Edge will be lowered, but Edge players will also be given the opportunity to boost their rewards by playing in certain games that offer bonuses for starting and sustaining the action. For more details about the changes we’re making to Edge, click here (also in German and Russian).

We believe our decision to make these changes is in the best interests of the game and our players, will set Full Tilt apart from the competition, and will ultimately help balance the poker ecosystem.

The changes introduced over the last month are based not only on our in-depth analysis of Full Tilt, our customers’ behaviour and the poker industry at large, but are part of our philosophy to keep poker fun, no matter where you’re playing or what stakes you’re wagering.

We hope that you’ll enjoy these changes and will let us know what you think by e-mailing us at feedback@fulltilt.com.