FanXchange adds live even ticketing to Caesars Entertainment's award-winning Total Rewards loyalty program

2 Jun 2014

TORONTO, Ontario -- (PRESS RELEASE) -- FanXchange, a leader in live event ticketing for loyalty and reward programs, today announced an agreement to provide ticketing service as an exciting new redemption option to over 45 million members of Total Rewards, Caesars Entertainment Corporation’s award-winning loyalty program.

Total Rewards members will now be able to redeem their Reward Credits for tickets to virtually any live entertainment event in North America. They’ll also earn Rewards Credits for purchasing tickets via the TR Live Events Marketplace (www.totalrewards.com/trliveevents ) that houses over 15 million sports, concert and theater tickets at any given time.

“FanXchange is very proud to be partnering with one of the largest and most successful entertainment loyalty programs in North America,” said Brandon Koffler, CEO of FanXchange. “The ability to see your favorite team or band live is an incredibly motivating and memorable experience that dramatically increases engagement with the loyalty program that makes it possible.”

Most of the work of Toronto-based FanXchange has been in Canada, but the loyalty rewards innovator is focusing on the United States with a major announcement coming soon with a U.S. financial institution.

The FanXchange partnership with Caesars Entertainment’s Total Rewards comes on the heels of other recent new business wins, including SCENE, Canada’s leading entertainment loyalty program.

FanXchange also powers ticket sales for two of Canada’s leading multi-partner customer loyalty operators. The company recently signed a multi-year agreement with Aimia to be their preferred live events ticketing provider and the first launch was BMO Rewards, with other Aimia programs to follow. FanXchange is also powering live ticket sales for the AIR MILES Reward Program operated by LoyaltyOne, via its e-voucher program that was announced April 24, 2014.

“Total Rewards recognizes that exchanging Credits for live entertainment events is the next big trend in loyalty programs,” added Koffler. “Our goal is to have every loyalty program provide members access to live event ticketing as part of its core redemption offering.”

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	FanXchange adds live even ticketing to Caesars Entertainment's award-winning Total Rewards loyalty program 2 Jun 2014 TORONTO, Ontario -- (PRESS RELEASE) -- FanXchange, a leader in live event ticketing for loyalty and reward programs, today announced an agreement to provide ticketing service as an exciting new redemption option to over 45 million members of Total Rewards, Caesars Entertainment Corporation’s award-winning loyalty program. Total Rewards members will now be able to redeem their Reward Credits for tickets to virtually any live entertainment event in North America. They’ll also earn Rewards Credits for purchasing tickets via the TR Live Events Marketplace (www.totalrewards.com/trliveevents ) that houses over 15 million sports, concert and theater tickets at any given time. “FanXchange is very proud to be partnering with one of the largest and most successful entertainment loyalty programs in North America,” said Brandon Koffler, CEO of FanXchange. “The ability to see your favorite team or band live is an incredibly motivating and memorable experience that dramatically increases engagement with the loyalty program that makes it possible.” Most of the work of Toronto-based FanXchange has been in Canada, but the loyalty rewards innovator is focusing on the United States with a major announcement coming soon with a U.S. financial institution. The FanXchange partnership with Caesars Entertainment’s Total Rewards comes on the heels of other recent new business wins, including SCENE, Canada’s leading entertainment loyalty program. FanXchange also powers ticket sales for two of Canada’s leading multi-partner customer loyalty operators. The company recently signed a multi-year agreement with Aimia to be their preferred live events ticketing provider and the first launch was BMO Rewards, with other Aimia programs to follow. FanXchange is also powering live ticket sales for the AIR MILES Reward Program operated by LoyaltyOne, via its e-voucher program that was announced April 24, 2014. “Total Rewards recognizes that exchanging Credits for live entertainment events is the next big trend in loyalty programs,” added Koffler. “Our goal is to have every loyalty program provide members access to live event ticketing as part of its core redemption offering.”