FanDuel and MTN DEW partner for NBA playoffs
18 Aug 2020
As the ultimate second-screen experience for fans, the MTN DEW NBA Free Play Contest Series on FanDuel gives sports fans the opportunity to win unique prizes, including a seat at a virtual event with NBA legends, merchandise, NBA Store credit and FanDuel vouchers.
“After partnering with MTN DEW for NBA All-Star Weekend this past February, we’re incredibly excited they’re our first NBA sponsor back as we celebrate the return of sports,” says Alyssa Zeleznik, VP of Advertising & Sponsorship Sales, FanDuel. “We are two brands that share the belief that sports fans deserve once-in-a-lifetime experiences. While we can’t send fans to the NBA Finals, we want to recognize basketball’s return by offering fans the chance to win unique prizes during the playoffs.
“Our partnership with FanDuel is exciting because it allows us to bring something interactive and exciting to our fans while amplifying the game viewing experience. The contest celebrates the most exhilarating time of the season with prizes and gear,” says Erin Chin, Senior Director, Marketing, MTN DEW.
During the 17 days of contests, FanDuel and MTN DEW will also provide users who play in the series “King of the Mountain” a 3-Point bonus. In true King of the Mountain fashion, whoever has the lineup with the most 3-pointers each night will be crowned “king” but can be knocked off at any point by the next highest scorers. The lineup with the most 3-pointers at the end of the 17-night contest will be crowned winner and split the bonus pool of $15,000.
The FanDuel and MTN DEW partnership began at NBA AllStar 2020. The brands came together to amplify the NBA Saturday Night 3-Point Props Pick’Em Contest on FanDuel.