Experienced execs launch new UK affiliate, YourTopCasino

(PRESS RELEASE) -- A team of experienced iGaming executives has launched YourTopCasino, a new U.K.-facing affiliate brand designed to help players make smarter, safer choices when selecting an online casino.

The founding team - led by Chris Prentice and comprising marketing, retention and design experts - brings more than 30 years of industry experience with them from senior roles at companies including Grace Media, ActiveWin and Betable Group.

The brand enters the market with a fresh perspective, including a focus on responsible gaming, with reviews including detailed assessments of session limits, deposit limits, time-out tools, and self-exclusion options.

“The YourTopCasino team brings together years of experience across all parts of the iGaming value chain, so a move into affiliation was a logical next step,” said Chris Prentice, co-founder and director at YourTopCasino.

“We saw a gap in the market for an affiliate brand that doesn’t just prioritize conversions, but actually helps players engage with online casinos in a healthy and informed way. By building YourTopCasino around trust, transparency, and responsible gaming, we’re creating long-term value for both players and operators.”

In addition to expert reviews, the site offers a growing library of responsible gambling resources.

As the U.K. market continues to evolve, YourTopCasino’s player-first approach positions it as a timely and forward-thinking addition to the affiliate space.