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EveryMatrix signs with gaming operator Playadjara.com

13 Jun 2012

LONDON -- (PRESS RELEASE) -- Renowned software gaming provider EveryMatrix Ltd. and gambling operator Playadjara.com today announced a deal that sees the launch of www.playadjara.com, which is available to IP addresses in the newly regulated Georgian market. Playadjara.com will benefit from the GamMatrix gaming management platform. Multiple products and third-party vendors will be integrated into the GamMatrix platform, including the newly developed GamMatrix Casino Engine offering various casino vendors seamlessly integrated via one single lobby and wallet. The Casino Engine will provide Playadjara.com with the flexibility to create bonuses across many different vendors along with frequent-player points and wagering contributions controlled from one central back office.

Other merchants integrated with the GamMatrix platform for the launch of Playadjara.com are the OddsMatrix sportsbook, Red Planet poker and Xpro Live Casino, all of which will be running alongside IGT, Microgaming and NetEnt casino products within the Casino Engine for the best possible delivery into the Georgian market. Playadjara has already seen a fantastic response from their recent marketing activities, which has initiated both above and below the line advertising resulting in an enormous uptake in registrations on the site, totaling more than 40,000 the first five days of operation.

“We have great expectations for the success of www.palyadjara.com due to their company structure and ethos. In addition, their commitment to the project by way of their local market knowledge and experience in communication with Georgian players through a cohesive and effective marketing strategy adds to our anticipations,” said EveryMatrix CEO Ebbe Groes.

“Playadjara.com is now live with the OddsMatrix sportsbook and the GamMatrix gaming management platform and we have already acquired numerous signups. We see great opportunities in our newly established partnership with EveryMatrix as well as the Tbilisi land-based Casino Adjara www.adjaracasino.com,” said Playadjara.com CEO Lasha Gogiberidze.
 
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