Everest Poker sponsors French poker show

(PRESS RELEASE) -- Everest Poker has taken France by storm by signing a sponsorship deal with a new poker TV show Direct Poker. The show will be aired weekly on one of France's most popular free digital TV channels Direct 8.

France has recently seen a wave of new poker television shows aired on both national and cable TV which have largely contributed to the poker phenomenon in France. One of France's top three poker rooms, Everest Poker has teamed with Direct 8 to launch Direct Poker, a live one-hour televised speed poker game during which over 100 contestants will pit their wits to win a share of the 25,000 Euro prize pool and a seat at the WSOP in July.

To become a contestant on the show, players must register online at everestpoker.net or direct8.fr and qualify on one of the poker room's free multi-table tournaments set-up exclusively for the show.

Direct Poker will run from January to July 2007, and the first show will air on Direct 8 on January 26th. The show is open to French players residing in France only.