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ESA Gaming launches its library with betBonanza

24 Jan 2023

(PRESS RELEASE) -- ESA Gaming, the innovative games provider, made its debut in Nigeria after launching its library of non-traditional content titles with fast-growing operator betBonanza.

“Regulated African markets have become a key focus for us as our EasySwipe portfolio is perfectly designed to marry up with the wants and needs of local players in the continent,” said Thomas Smallwood, Head of Marketing at ESA Gaming. “betBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introducing new excitement to their growing customer base.”

The partnership sees ESA Gaming continue its recent expansion in the African continent where its collection of mobile-first, lightweight EasySwipe titles is a perfect fit for local market conditions.

Top-performing titles include Wild Vegas, Fruitz&Spinz, Basketball Mine and Goal Mine, as well as a range of classic casino content and ESA Gaming’s first crash-style game, Rocket Racers.

Founded in 2019, betBonanza is one of Nigeria’s fastest-growing online bookmakers, also offering a great selection of casino content including slots, table games, instant and crash-games.

Through the roll-out with betBonanza, ESA Gaming significantly strengthens its position in regulated African markets and the deal comes shortly after the supplier first entered the continent through partnerships with Pariplay and 888Africa.

“As we continue to strengthen our casino offering to complement our leading sportsbook, we couldn’t find a better partner than ESA Gaming,” said Gatis Licitis, COO of betBonanza. “Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”
 
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